Artists House Music

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andrewsgoodrich
Apr-04-2009 3:00pm
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The Memefication of Your B(r)and

I’ve tweeted this out a couple times, but in case you’ve missed it, you should head on over to Hipster Runoff and read The Memefication of Your Band. If you’re new to the bro-talk, just keep an open mind and read through the thing. Think about your own experience online and the way some things spread ‘virally’ these days. Think about how what he says really reflects how we consume today. The whole article is well worth the read, and I particular like this list of guidelines:

Your Band Must Keep These In Mind.

  • Do not FORCE memes on consumers.
  • Make sure your memes are either original, or do a good job of copying pre-existing memes.
  • Know your band. Know your memes. Know your audience.
  • Don’t feel entitled to anything. Your band’s existence is a journey.
  • Do not rebel against the biggest news sources. You must embrace them/manipulate them. There is no other way. Become bros.
  • Don’t waste your day friending tweens on myspace/random twitter followers. This is the illusion of progress. You are not entering into the heart of the Music Meme Economy by doing this.
  • The tastemaking economy may or may not be more important/fun than bands themselves.
  • Making+filtering memes = responsibility.
  • Every one, every band, and every website is searching for authenticity on their own terms.
  • Every one, every band, and every website is searching for a way to make money on any one’s terms.
  • Memes can be simple or complex.  Usually the more ‘organic’ a meme-birth is, the more likely the meme is to help your brand.
  • There are downsides to creating a fan base with a high demand for your memes, including lack of personal privacy and album leaks.
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andrewsgoodrich
Apr-03-2009 11:42pm
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Why Interruption is a Crappy Music Business Model

This post isn’t going to shock you - if you’re here and you’re following us on twitter, etc., you probably already understand where we are in the music business and you probably have some sense of what social media is about.

As described in the Cluetrain Manifesto (which is available in its entirety for free), the internet was adopted so quickly, so vastly, because it was a platform to give voice back to the people. And we’re seeing some of the first truly exciting manifestations of what that might mean today. Get it? Social media. Synonymous with Conversation Media. It was inevitable.

As much as I hate talking some of these things to death, I think it’s significant to point out that we’ve finally admitted what we’re doing here online by actually incorporating it into the phrase ‘social media’. The internet was not built for commerce, and (going forward) those that try to commercialize the online experience will experience increasing difficulty. Our tolerance for interruption is decreasing. Trying to apply billboard mentality to the internet is suicide. You might as well be shoving flyers straight into your customers’ mouths, because your advertisements have effectively stifled the conversation.

An article on TechCrunch called Why Advertising Is Failing On The Internet (you can find the article below and to the left of the ads) nails it:

Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites.  This is particularly true when the consumer knows that the sponsor of the ad has paid to have this information, which was verified by no one, thrust at him.

Verified by no one. Trusted by no one. Seen by no one. Without naming names, I’ve been ‘thrust at’ many a time, both visually and aurally assaulted by all forms of media purposefully placed to interrupt what I was doing. Why the owners of the website would even allow this to happen, I have no idea. Because after trying to ‘hide’ two successive drop-down video advertisements, I cut my losses and close the tab.

To bring this back home to the music business, all you do-it-yourselfers should be thinking about whether you are starting conversations or whether you are stifling them. Unfortunately, the vast majority of DM’s I receive on the Artists House twitter are unsolicited pleas for promotion. What does this say about these musicians? Mainly, it says that they haven’t taken the time to even find out what Artists House does - we aren’t around to promote specific artists. 100% of these unsolicited DM’s are from people who have not once conversed with us on any level, ever. How do I know that? Because I DO check out each and every one of your websites if you @reply or DM me on twitter as part of a conversation. If you are interesting (and let’s face it, anyone who engages us is interesting simply by virtue of their interest in us), we naturally want to know more about who we’re talking with. Context is what a relationship is built upon.

Engage me, and I’ll be interested in you. Spam me, and I’ll ignore you. This should be the new battle cry of the music industry.

All this is to say that you should not be concerned about the sale, but rather putting the genuine effort into participating in the conversation. You can’t ask anyone to engage in commerce with you. As humans, we naturally are suspicious of these types. They haven’t taken the time to establish personal trust, so why should we trust your product? The sale is the exclamation point at the end of a conversation, and it will come naturally.

To continue with Artists House examples, many of you engage us on a daily basis, commenting on articles we’ve sent out, offering up your own opinions, or turning us on to some new website, service, or idea. Periodically, some of your thoughts are so compelling that we’ve asked twitter followers to continue their conversation here on this blog. For example:

These folks are part of the conversation! Get it?

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andrewsgoodrich
Apr-01-2009 11:40pm
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Tools For Finding A Unique Domain Name

If you’ve done pretty much anything, ever, you’ve probably had to try to find an original domain name that wasn’t already being used or wasn’t being squatted on by someone trying to get a 10,000% return on their $10 investment. Like it or not, grabbing a good domain name can be one of the most important parts of starting a new venture, whether it be a band, a business, or whatever.

You want it to be memorable, relevant, easy to remember, easy to spell, etc. And once you’ve finally come up with the PERFECT name, you find out it’s already taken. More likely than not, you’ve had this experience. Well, I just wanted to turn you on to a couple tools that can use to simplify your search. Both are pretty self-explanatory and work off the same premise - you type in the name you are hoping for and they’ll quickly spit back some variations of the name and information about which ones are available and which are taken. Next time you are looking for a new domain name, I’d suggest you check out both of these sites:

Domai.nr

Domai.nr

Domize

Domize

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andrewsgoodrich
Mar-30-2009 4:49pm
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Weekly Wrap-Up

In case you missed it, here are some highlights from last week in music news and artist advice:

Artists House:

Music News

Artist Opinion/Advice:

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andrewsgoodrich
Mar-30-2009 3:26pm
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Live Chat Wrap-Up: Big Rock Candy Mountain

Sorry it has taken a few extra days to get our live chat wrap-up posted up here on the blog - we’re working with some new technology to try to improve our chats and make it easier for all of you to interact with us and each other. Small steps! (I keep saying this to myself more and more often….)

Anywho, I think we had one of our best live chats with you guys last week, and we had some amazing musical talent on the show: the New Orleans-based indie rock band Big Rock Candy Mountain. Also, our tech-guru Randy Funke joined us remotely with Chris Frantz (Talking Heads, Tom Tom Club).

We talked SXSW, value alignment, marketing, touring, and answered some questions from you guys. I’ve embedded some bite-sized clips from the show below. I highly suggest you watch the full show here: http://is.gd/pIk0

Touring in new cities:

Value Alignment and Role of Labels:

Music Collectives/Communities:

How to approach SXSW:

And here’s just a taste of the musical excellence:

If you’d like more information about Big Rock Candy Mountain, you can get in touch with them in these places:

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andrewsgoodrich
Mar-11-2009 11:25pm
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Live Chat Wrap-Up: Special Guest Kelvin Brown

Today’s chat was a crazy, adrenaline-rush of a musical hour with our special guest, the man himself Mr. Kelvin Brown a.k.a. 3rd Shift a.k.a. TheCincinnatiMonster.com. Kelvin talked about what it takes to build a successful career as an independent musician/producer in today’s music business. He then proved his ‘seriousness’ (as demonstrated by donning the ‘serious’ glasses) by putting together some beats live on the show. Alex McConduit then brought it all together with some freestyle —

Why is this important, you ask? Because we want to show you that these kinds of things can be done quick, dirty, DIY-style. That’s what’s so great about being involved in the music business these days - the technology puts fewer barriers between music and an audience. With a built-in macbook camera, a microphone, and a keyboard, we have a show! Sure, it’s not sparkly, but who wants that over-produced stuff these days anyway? It’s more important to just get started. As Kelvin referenced, it’s about the Deming Cycle: Plan, Do, Check, Act. Repeat. Go in with a strategy, and then just go in!

Without further ado, here is the video from this week’s live chat:

We’re going to get the beats Kelvin made tonight out to you ASAP. We encourage you to have your creative way with them and then send it back our way - we’ll share it with the community!

As Kelvin says, it’s important to know both sides of the music business. In other words, know 1) music and 2) know your business. Have a foot firmly planted in each realm, and you’re in a position to build a successful career.

Thanks to all of you who tuned in - we look forward to connecting with you each week through the Ustream chats. Let’s continue building the community. Check out Kelvin’s website at http://www.thecincinnatimonster.com and on twitter @3rdshift513. Alex McConduit is on twitter @AlexMcConduit. They are more than happy to answer any questions you might have.

“The music business is not rocket science.” — Kelvin Brown

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