AH Vault: Get a Job in Music Publishing!
For many of us pursuing a career on the business side of music, it wasn’t long ago that a position at a record label was the lone objective. This mindset may have been reasonable in the days of yore — back when the idea of a five-figure sales week being enough to regularly land the top spot on the Billboard 200 chart was almost laughable — but as the paradigm of the music industry evolves, so to must our mindsets. This is not to suggest that you should abandon the idea of working at a label; in spite of their current troubles, labels will eventually reinvent themselves, and there are labels out there now that are innovating and that can offer rewarding career opportunities. However, the industry also encompasses more thriving areas than ever before, and the types of careers spanning the business have never been so varied. By limiting your aspirations to a label position alone, you could miss out on a career path that you’re even better suited for.
Out of these thriving areas, publishing has been receiving most of the spotlight. In his interview with Billboard.biz, “Big” Jon Platt (now President of North American Creative at EMI Music Publishing), compares the potential for career longevity at publishing companies vs. record labels. He paints the publishing world as a place where executives are afforded more time to grow within companies, some staying with the same publisher for 15 years — a feat that’s rare to find within a record label. Furthermore, for those who want to play major roles in artist development, publishing is a top spot to be. While labels have understandably been trying to minimize their risk by targeting artists who are already as “developed” as possible, publishers have taken on greater roles as nurturers of talent. Had it not been for publishing companies and this openness to stick with new acts through the sometimes protracted development process, some of today’s biggest artists may still be unknown. Taylor Swift, for example, got her start by honing her songwriting abilities under the guidance of Arthur Buenahora at Sony/ATV Music Publishing before being offered her record deal. And in this Reuters article, Keri Hilson speak about how having first developed as a songwriter with Universal Music Publishing prepared her for the launch of her career as a solo artist this year after signing with Interscope Records.
So, how does one go about entering the publishing industry? The Artists House vault can offer some insight.
In addition to our video interview catalog, ArtistsHouseMusic.org offers a selection of articles and text-based interviews, and the list includes a comprehensive interview that Mike King (@atomzooey) did with Eric Beall on this very topic.
Beall began his tenure in the industry as a songwriter, penning songs for The Jacksons and Diana Ross (among others) and later transitioned to the business end of things, holding senior Creative positions at Zomba Music Publishing, Jive Records, and Sony/ATV Music Publishing. He is the author of “Making Music Make Money” (a must-read for anyone who wants to learn the ins and outs of publishing) and “The Billboard Guide to Writing and Producing Songs that Sell”. Currently, he is an A&R for Shapiro, Bernstein & Co and an instructor of the Berklee College of Music’s online course, Music Publishing 101, which he also authored.
In the interview, Eric discusses some of the ways people can get into the publishing industry, the positions available, the growth publishing has been experiencing, the amount of jobs available, and the best ways to prepare for a job in publishing. The full interview can be found here: Get a Job in Music Publishing!
AH Vault: Interview with Jon Vanhala
This is one of our longer videos, so you may need to watch it in segments, but it is incredibly informative and will give you a heightened understanding of how labels generally go about marketing their releases. In the video, Jon Vanhala, former VP of New Media and Strategic Marketing at Verve Music Group (he was still with Verve when this interview was recorded), discusses the role of “New Media” executives at record labels and explores what he considers to be one of the biggest changes that has come as a result of the digital revolution: the fact that all content from an artist has the potential to become a commercial use item and/or a marketing item. Additional topics include the ideal amount of time needed by Verve to set up a marketing campaign for a release (and why this amount of time is needed), how long marketing campaigns typically last, what affects a label’s decision regarding whether or not to push a release for a longer-than-average period of time, what types of releases tend to do particularly well in the online world, and how labels secure prime positioning for their releases in online stores.
AH Vault: Tisa Mylar Talks Venue Merchandise Percentages
I thought it would be fitting to follow up my last blog entry, “Merchandise Marketing Lesson from Katy Perry”, with an AH Vault entry that speaks about one of the many intricacies of merchandising: the fact that most venues charge artists a fee in exchange for the right to sell merchandise at the club.
On average, a venue will charge a fee of 25% of the revenue generated from sales of non-music merch that take place at the club (venues do not typically take a percentage of the revenue generated from CD sales that take place at the club). If you have not yet started selling your merch at shows, it is important that you familiarize yourself with this practice; you will need to take it into consideration when pricing your merch and you will need to factor it into your bottom line.
In this video, Tisa Mylar, manager at the historic Whisky A Go-Go on Los Angeles’ Sunset Strip, speaks about common merchandising practices at the Whisky and why venues take a percentage of merchandise sales. She also covers other topics related to live shows including how to get booked at the Whisky, the likelihood of being seen by A&Rs and others in the industry when playing at the Whiskey, the practice of “pre-sale”, web-casts and DVDs of live performances, and how the income generated from the door compares to the income generated from the bar.
Weekly Music Business Wrap-Up
Artists House Music:
- Why Interruption is a Crappy Music Business Model http://ow.ly/2897
- On The Blog: The Future Of Music Coalition’s Principles For New Business Models - Read Up And Leave Your Thoughts: http://bit.ly/H45I2
- Bandcamp 1.0: The best home on the web for your music? http://ow.ly/2cys
- Tools for finding a unique domain name: http://is.gd/r3KH
- Artists House Vault: Understanding Copyright: http://is.gd/r6RB
- A Response to the Querry: Musicians as Artists or Entertainers? http://ow.ly/2gRv
- Artists House Vault: DMCA And Creative Commons http://ow.ly/2rFZ
Music News:
- Yahoo’s New Artist Pages Aggregate Online Music From Across the Web http://ow.ly/2cwy (Question: Does anyone care?)
- Google & Universal Announce VEVO Channel http://ow.ly/2wQq
- Free Music Archive Launches Beta, Offers 5000 Free Tracks http://ow.ly/2wQM
- Amazon May Be Gaining Traction In The MP3 Market http://ow.ly/2h7X
- For you Spotify fans, it’s now open to third-party developers http://ow.ly/2m2N
- iTunes Hits $1.29 But EMI, Amazon And Walmart Buck Pricing Trend http://ow.ly/2m3M
- Watch Full Documentary: “Before The Music Dies” http://ow.ly/2rGK
- ReverbNation Launches Fan Reach Pro http://ow.ly/2rIT
Advice, Thought, & Opinion:
- ARS Technica Explores The Proposed Fifth Internet Non-Discrimination Principle (As Well As The Original Four) - http://bit.ly/3D5jC2
- Songwriters are taking it on the chin. What’s the solution? http://ow.ly/2cuA
- Guidelines on writing a music press release: http://ow.ly/2cuV
- The Self-Released Album Reference Guide for Musicians http://ow.ly/2cwu
- Can We Please End The Myth That Anyone Is Trying To Take Away ‘The Right Of Musicians To Get Paid’? http://ow.ly/2cx5 (Yes, PLEASE.)
- Tribes vs Communities http://ow.ly/2h7G
- Economics For Musicians pt. 1: The Basics http://ow.ly/2m40
- Lilly Allen’s cool use of twitter: http://ow.ly/2m58
- 10 Steps to Marketing in a Tribe http://ow.ly/2rVd
- Strive for Transparency, Not Fairness http://ow.ly/2rWo
- Berklee lesson on copyright infringement http://ow.ly/2wQa
- A DIY Acoustic Guitar Recording Primer (Part I) http://ow.ly/2wQr
As always, you can join the conversation by following us on twitter!
Weekly Wrap-Up: Best of Music News and Artist Advice
In case you missed it, here are some highlights from this week in music news and artist advice:
From Artists House Music:
- AH Vault: Wayne Kramer On How Music Changes Your Life http://ow.ly/T1i
- Chris Blackwell on Independent Labels and the Challenges of Artist Development (Video) http://ow.ly/WCD
- AH Vault: Wayne Kramer On How Music Changes Your Life http://ow.ly/T1i
- Artists House Vault: “Without This, There is Nothing” http://ow.ly/Mdz
- Archived video from this week’s live chat with special guest, TheCincinnatiMonster.com: http://ow.ly/QJU
Music News:
- A Look At The Improved MySpace Music http://ow.ly/Vn7
- FanSnap launches new event ticket search: http://ow.ly/WKn
- No Tube For You, UK: http://ow.ly/T1r
- Ad-funded music model under strain http://ow.ly/OTg
- Notes on the House Judiciary Committee’s Hearing on Performing Rights Act http://ow.ly/MJo
Artist Advice, Thought, Opinion:
- The Fundamental Issues Surrounding The Entertainment Industry http://ow.ly/WGC
- Overnight success takes years http://ow.ly/QQ2
- Tax Tips for Musicians http://ow.ly/QOp
- Can Musicians Be Good Businesspeople? http://ow.ly/QPf
- Why Radio Doesn’t Get Twitter http://ow.ly/QO5
- Creating your own 360 deal: http://ow.ly/OXP
- Seth Godin on the difference between PR and Publicity: http://ow.ly/MJ5
- Five Tips for Musicians to Engage Their Fans Digitally http://ow.ly/Mwr
- MIDEM video: Artists, managers & digital - So, where is the money? http://ow.ly/Mg9
- More on the Personalized Music Experience from @hypebot : http://ow.ly/KqY
- Calculating an Hourly Rate as a Musician http://ow.ly/KmM
Have some thoughts you’d like to share about any of these articles? We’re always up for a good conversation on twitter: tweet at us soon!
Artists House Vault: Without This, There Is Nothing
The Sine Qua Non of the Music Business - “Without This, There is Nothing”
In this clip from the Artists House video vault, George Howard discusses the two things you must have and understand in order to succeed in the music business:
- The Hedgehog Concept, an idea coined in Jim Collins’ book Good To Great
and
- An unshakeable conviction that your music, or the music of the artists you are working on behalf of, must be heard.
The Hedgehog Concept:
- What are you passionate about?
- What can you be best in the world at?
- What is your economic driver?
You have to have all three of these elements defined in order to be GREAT at what you do. The Hedgehog Concept insures you focus on these three elements, and perhaps more importantly, that you do not focus on anything outside of them.
It’s about finding an equilibrium between these three circles. Combine this balance with an unwavering belief in what you do, and you’ve got the foundation for building something powerful, something that can affect the world in a positive way.
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