Artists House Music

Your search for "artists house vault" returned 27 result(s).

katieohalloran
Nov-04-2009 2:00am

AH Vault: Get a Job in Music Publishing!

For many of us pursuing a career on the business side of music, it wasn’t long ago that a position at a record label was the lone objective. This mindset may have been reasonable in the days of yore — back when the idea of a five-figure sales week being enough to regularly land the top spot on the Billboard 200 chart was almost laughable — but as the paradigm of the music industry evolves, so to must our mindsets. This is not to suggest that you should abandon the idea of working at a label; in spite of their current troubles, labels will eventually reinvent themselves, and there are labels out there now that are innovating and that can offer rewarding career opportunities. However, the industry also encompasses more thriving areas than ever before, and the types of careers spanning the business have never been so varied. By limiting your aspirations to a label position alone, you could miss out on a career path that you’re even better suited for.

Out of these thriving areas, publishing has been receiving most of the spotlight. In his interview with Billboard.biz, “Big” Jon Platt (now President of North American Creative at EMI Music Publishing), compares the potential for career longevity at publishing companies vs. record labels. He paints the publishing world as a place where executives are afforded more time to grow within companies, some staying with the same publisher for 15 years — a feat that’s rare to find within a record label. Furthermore, for those who want to play major roles in artist development, publishing is a top spot to be. While labels have understandably been trying to minimize their risk by targeting artists who are already as “developed” as possible, publishers have taken on greater roles as nurturers of talent. Had it not been for publishing companies and this openness to stick with new acts through the sometimes protracted development process, some of today’s biggest artists may still be unknown. Taylor Swift, for example, got her start by honing her songwriting abilities under the guidance of Arthur Buenahora at Sony/ATV Music Publishing before being offered her record deal. And in this Reuters article, Keri Hilson speak about how having first developed as a songwriter with Universal Music Publishing prepared her for the launch of her career as a solo artist this year after signing with Interscope Records.

So, how does one go about entering the publishing industry? The Artists House vault can offer some insight.

In addition to our video interview catalog, ArtistsHouseMusic.org offers a selection of articles and text-based interviews, and the list includes a comprehensive interview that Mike King (@atomzooey) did with Eric Beall on this very topic.

Beall began his tenure in the industry as a songwriter, penning songs for The Jacksons and Diana Ross (among others) and later transitioned to the business end of things, holding senior Creative positions at Zomba Music Publishing, Jive Records, and Sony/ATV Music Publishing. He is the author of “Making Music Make Money” (a must-read for anyone who wants to learn the ins and outs of publishing) and “The Billboard Guide to Writing and Producing Songs that Sell”. Currently, he is an A&R for Shapiro, Bernstein & Co and an instructor of the Berklee College of Music’s online course, Music Publishing 101, which he also authored.

In the interview, Eric discusses some of the ways people can get into the publishing industry, the positions available, the growth publishing has been experiencing, the amount of jobs available, and the best ways to prepare for a job in publishing. The full interview can be found here: Get a Job in Music Publishing!

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katieohalloran
Jun-01-2009 1:55pm

AH Vault: Interview with Jon Vanhala

This is one of our longer videos, so you may need to watch it in segments, but it is incredibly informative and will give you a heightened understanding of how labels generally go about marketing their releases. In the video, Jon Vanhala, former VP of New Media and Strategic Marketing at Verve Music Group (he was still with Verve when this interview was recorded), discusses the role of “New Media” executives at record labels and explores what he considers to be one of the biggest changes that has come as a result of the digital revolution: the fact that all content from an artist has the potential to become a commercial use item and/or a marketing item. Additional topics include the ideal amount of time needed by Verve to set up a marketing campaign for a release (and why this amount of time is needed), how long marketing campaigns typically last, what affects a label’s decision regarding whether or not to push a release for a longer-than-average period of time, what types of releases tend to do particularly well in the online world, and how labels secure prime positioning for their releases in online stores.

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katieohalloran
May-11-2009 10:10am

AH Vault: Tisa Mylar Talks Venue Merchandise Percentages

I thought it would be fitting to follow up my last blog entry, “Merchandise Marketing Lesson from Katy Perry”, with an AH Vault entry that speaks about one of the many intricacies of merchandising: the fact that most venues charge artists a fee in exchange for the right to sell merchandise at the club.

On average, a venue will charge a fee of 25% of the revenue generated from sales of non-music merch that take place at the club (venues do not typically take a percentage of the revenue generated from CD sales that take place at the club). If you have not yet started selling your merch at shows, it is important that you familiarize yourself with this practice; you will need to take it into consideration when pricing your merch and you will need to factor it into your bottom line.

In this video, Tisa Mylar, manager at the historic Whisky A Go-Go on Los Angeles’ Sunset Strip, speaks about common merchandising practices at the Whisky and why venues take a percentage of merchandise sales. She also covers other topics related to live shows including how to get booked at the Whisky, the likelihood of being seen by A&Rs and others in the industry when playing at the Whiskey, the practice of “pre-sale”, web-casts and DVDs of live performances, and how the income generated from the door compares to the income generated from the bar.

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andrewsgoodrich
Apr-12-2009 1:09pm

Weekly Music Business Wrap-Up

Artists House Music:

Music News:

Advice, Thought, & Opinion:

As always, you can join the conversation by following us on twitter!

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andrewsgoodrich
Mar-15-2009 2:24pm

Weekly Wrap-Up: Best of Music News and Artist Advice

In case you missed it, here are some highlights from this week in music news and artist advice:

From Artists House Music:

Music News:

Artist Advice, Thought, Opinion:

Have some thoughts you’d like to share about any of these articles? We’re always up for a good conversation on twitter: tweet at us soon!

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andrewsgoodrich
Mar-10-2009 3:04am

Artists House Vault: Without This, There Is Nothing

The Sine Qua Non of the Music Business - “Without This, There is Nothing”

In this clip from the Artists House video vault, George Howard discusses the two things you must have and understand in order to succeed in the music business:

  • The Hedgehog Concept, an idea coined in Jim Collins’ book Good To Great

and

  • An unshakeable conviction that your music, or the music of the artists you are working on behalf of, must be heard.

The Hedgehog Concept:

  1. What are you passionate about?
  2. What can you be best in the world at?
  3. What is your economic driver?

You have to have all three of these elements defined in order to be GREAT at what you do. The Hedgehog Concept insures you focus on these three elements, and perhaps more importantly, that you do not focus on anything outside of them.

It’s about finding an equilibrium between these three circles. Combine this balance with an unwavering belief in what you do, and you’ve got the foundation for building something powerful, something that can affect the world in a positive way.

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