Live Chat Wrap-Up: Markets Are Conversations

Thanks to all of you who joined tonight’s live chat with the Artists House crew! We covered a lot of topics tonight, but hopefully you can see how all of this ties together to bring home one important point: MARKETS ARE CONVERSATIONS.

And I think the best we can do today as promoters, or marketers, or what-have-you, is find tools to help us facilitate conversations. Some tools are more elegant than others, some will work in some situations and not others, some can be leveraged to varying levels. They have to align with your values. We do these chats informally, because that’s the way we roll. Sure, we could hole up in a studio space, grab some expensive cameras from the unviersity, and cause rolling brown-outs in half of New Orleans with a pro-lighting setup. But what value does production add to conversation? I’d argue very little. We’d rather be real with all of you - hence, weekly appearances from George’s kids, hence maybe we haven’t combed our hair, hence maybe a digression or two. But it’s all about genuine conversation. Here’s part of ours: