Live Chat Wrap-Up: Special Guest Kelvin Brown

Today’s chat was a crazy, adrenaline-rush of a musical hour with our special guest, the man himself Mr. Kelvin Brown a.k.a. 3rd Shift a.k.a. TheCincinnatiMonster.com. Kelvin talked about what it takes to build a successful career as an independent musician/producer in today’s music business. He then proved his ‘seriousness’ (as demonstrated by donning the ‘serious’ glasses) by putting together some beats live on the show. Alex McConduit then brought it all together with some freestyle —

Why is this important, you ask? Because we want to show you that these kinds of things can be done quick, dirty, DIY-style. That’s what’s so great about being involved in the music business these days - the technology puts fewer barriers between music and an audience. With a built-in macbook camera, a microphone, and a keyboard, we have a show! Sure, it’s not sparkly, but who wants that over-produced stuff these days anyway? It’s more important to just get started. As Kelvin referenced, it’s about the Deming Cycle: Plan, Do, Check, Act. Repeat. Go in with a strategy, and then just go in!

Without further ado, here is the video from this week’s live chat:

We’re going to get the beats Kelvin made tonight out to you ASAP. We encourage you to have your creative way with them and then send it back our way - we’ll share it with the community!

As Kelvin says, it’s important to know both sides of the music business. In other words, know 1) music and 2) know your business. Have a foot firmly planted in each realm, and you’re in a position to build a successful career.

Thanks to all of you who tuned in - we look forward to connecting with you each week through the Ustream chats. Let’s continue building the community. Check out Kelvin’s website at http://www.thecincinnatimonster.com and on twitter @3rdshift513. Alex McConduit is on twitter @AlexMcConduit. They are more than happy to answer any questions you might have.

“The music business is not rocket science.” — Kelvin Brown