Join Us For A Live Video Chat

Join us today, Wednesday, January 28, at 3:30 PM (Central Time) for a live video chat!

George Howard (bio) will be discussing the balance musicians (and any business for that matter) must find between online and offline strategy, a concept he has coined as “The Straddle:”

Musicians and others too often feel that the new tech allows them to forgo what is really important: building real connections via playing live. I.e. they emphasize the online and forget about the offline. It makes sense. These online tools are so easy, and they give the illusion of progress and (sometimes) accomplishment. However, this indeed is illusory. Without leveraging whatever you, perhaps, built online in order to grow your offline presence (and vice versa), you will fail.

We also wrote about the idea recently here on the blog in the article Taking the Online Offline.

How much time do you spend using social media and social networks? Is it possible to promote yourself entirely online? What is the difference between online and real-world relationships with fans?

We want this to be a conversation, so please join us this wednesday at 3:30 with your questions and thoughts!

This live video stream will be available at this link: http://www.artistshousemusic.org/live

See you then!