Artists House Vault: Publicity Tips

Publicity is a big slice of the marketing pie.  When trying to gain an audience, you’ve got to get the word out somehow and while you can’t necessarily guarantee it, you can vastly improve your chances by doing one thing:

Tell a story.

In the video below, Bob Merlis talks about the his role as a publicist in helping to tell John Mellencamp’s story.

Now you might be thinking “yeah but Mellencamp is a huge act, what about me?” The same logic applies.

Back in high school, I played in an indie rock group in New Orleans that actually got great press for the amount of time we were playing together.  We got record reviews in a few local and online publications, a three page interview, live show reviews, and more.

What was our story?  We were young — not even allowed to play in some of the clubs — full of energy, new to the scene, and trying to make great music.  The press bit, and it helped build our fanbase.

What’s your story?