Ian Rogers on the New Music Business Equation

Normally, this is the kind of information I’d share with you on our twitter, but this is something so important to the future of the music industry and how artists will need to shift both their own thinking and the very business models that their music careers are built upon.

Firstly, thanks to Bruce from Hypebot (great music industry blog) for providing a Cliff Notes version of Ian Roger’s address. I wish there is something I could expound upon here, but really Ian Rogers has it right on the money.

Basically:

• the music business is healthy; the CD business is dead
• artists need to do everything themselves
• there are no more ‘paths to success’ - you HAVE to be creative
• we are at a point where the model will be in constant flux
• it’s all about being authentic and building relationships with your community (fans)

This is required reading for all of you: Read Ian Rogers presentation right now.