Use The Web: MediaMobz.com

MediaMobz is a web based company that seeks to connect video producers with people who need them. The user is put in the role of financier with a project to be made. They post their budget and then the community of video producers submits their ideas as for how they would complete the project, in a fashion similar to how an eBay auction works. The user then picks the one best suited for the job and the project moves forward.

The process is almost too simple - you begin by filling out a simple request form and by giving your project a category. These categories run the gamut from advertisements to feature films, with music videos and live recordings being of particular interest. The user next fills out a brief description of the project, sets a timeframe in which it needs to be completed, and uploads any additional files that may prove helpful. The auction is set up and logistical information (time, place, etc) is input. The bidding process starts and after a week the user gets to pick the producer of their choice.

In today’s web environment, creating original and unique content is king. Unfortunately, doing that on your own takes time, and rapidity and consistency in content generation is almost as important as being original. A service like MediaMobz effectively uses one of the best phenomena of the web: crowdsourcing. Anywhere there is an abundance of people with a shared passion and desire to demonstrate it, you find crowdsourcing and you can utilize the crowd to generate value. What started (and continues) on forums and newsgroups around the web exists today in more advanced forms, and companies, brands, and bands that will succeed in the future will have to learn how to harness the collective drive of the crowd.