On Strategy and SEO

Carla Lynn Hall of Rock Star Life Lessons has two excellent blog posts regarding how to approach SEO (which by now you know is search engine optimization).

She talks about the importance of using niche keywords to help define your market and to help your market find you.

This dovetails nicely with a lot of what I’ve been writing about recently. Don’t just perform random acts of improvement when you are promoting your work. Think it through, personalize it, increase its viral nature.

Following Carla’s line of thought, doing some keyword research and combining this with your Google Analytics info can help you find your search engine niche and improve your websites exposure and ultimately your fan base.

Read her posts: Part 1 and Part 2.

You can follow Carla on Twitter @carlalynnehall