AC/DC recently released a music video animated entirely in Microsoft Excel.

This is a GREAT example of what to do if you’re an artist of any age looking to get some publicity and attention.

Although music videos used to be a primary means of driving sales and publicity of a single or album, those days are long gone.  We had TRL, VH1, and The Box (real throwback there) that blasted music videos all day long.  These days, music videos don’t seem to be in much demand and tend not to get as much attention to begin with.

When you go against the norm — say, like AC/DC creating a video in Excel or Radiohead filming a video with 3D lasers (what?) — you tend to command more attention then average.

Now, I know those are both examples of mainstream, well established artists with big budgets, but that doesn’t mean the philosophy behind the video cannot be mimicked…

Innovate and Differentiate.

Via