Under an agreement with SONY BMG MUSIC ENTERTAINMENT, customers of the Jacksonville-based grocer’s 521 stores can purchase the newest form of pre-recorded music that is downloaded to iPods and other digital music players. The Platinum MusicPass is a credit card-size digital album card that allows consumers to download full-length albums in the form of high-quality MP3 files. Many of the Platinum MusicPass offerings include special bonus content.
“MusicPass is an important part of SONY BMG’s ongoing campaign to bring its artists’ music to fans in new and innovative ways and to develop compelling new business models,” said Thomas Hesse, President of Global Digital Business & U.S. Sales for SONY BMG MUSIC ENTERTAINMENT.
What do you guys think? Is this really a compelling business model?



