Seth Godin on Blogging and Social Networking

Believe it or not, there are still some artists and musicians out there who have not opened their minds to the possibilities of blogging and social networking. Perhaps it feels a bit too much like marketing, or it’s another thing to add to an already long to-do list. A lot of the musicians I interact with ARE involved in blogging or social network, but they aren’t quite sure why. They only know that they should.

In the following two videos I stumbled across, Seth Godin pretty much nails it and gives it to ya straight:

“Networking is always important when it’s real, and it’s always a useless distraction when it’s fake.”

I will testify: it IS incredible hard to not be seduced by the numbers. But I will also testify that it IS incredibly worthwhile to avoid the seduction and build real relationships (NOT transactional ones) which you will be able to call upon in the future.