Artist Report Card

Nick Crocker of http://waycooljnr.com.au wrote a very helpful article that offers DIY musicians a report card of sorts for their marketing and social media strategies. Of course, the numbering/grading system is somewhat trivial, but I think this is a great checklist for musicians to prioritize their activities and make sure you’ve got all your bases covered. Starting with the basics like setting up a mailing list and my personal favorite: “Do you have your own MySpace, with autoplay turned off, featuring your best songs?” [emphasis added]. All the way to some basic SEO checks. This list is by no means exhaustive, and I don’t think it was intended to be. These are some basic essentials that shouldn’t be looked over. Take a minute to grade yourself and identify some areas that you need to work on in the future:

The Online Artist Report Card: http://ow.ly/diNR

Even if it helps you take just one small step forward, it will have been worth it!