Seth Godin on Blogging and Social Networking
Believe it or not, there are still some artists and musicians out there who have not opened their minds to the possibilities of blogging and social networking. Perhaps it feels a bit too much like marketing, or it’s another thing to add to an already long to-do list. A lot of the musicians I interact with ARE involved in blogging or social network, but they aren’t quite sure why. They only know that they should.
In the following two videos I stumbled across, Seth Godin pretty much nails it and gives it to ya straight:
“Networking is always important when it’s real, and it’s always a useless distraction when it’s fake.”
I will testify: it IS incredible hard to not be seduced by the numbers. But I will also testify that it IS incredibly worthwhile to avoid the seduction and build real relationships (NOT transactional ones) which you will be able to call upon in the future.
New Video: Michael Walbert of SMKA Productions
We just uploaded a new video to the Artists House video database: an interview with Michael Walbert, co-founder and manager of SMKA Productions. Michael has taken his love of hip-hop and materialized it in his company. This video is ripe with some good entrepreneurial advice and ideas. In this day and age, all artists NEED to be thinking of themselves as entrepreneurs (because you ARE, whether you like it or not!). Embrace the spirit and together our little community will build the new music business.
You can find out more about SMKA at http://thesmkaexperience.com . They are also on twitter (@smka) and Facebook.
Business Formation - Partnerships
by Scott Krokoff
In my introductory blog on business formation issues for independent artists and bands, I discussed the need to choose an appropriate business vehicle for your music business activity, and in particular, summarized the pros and cons of being a sole proprietor (aka, the DBA model). Obviously, only individual artists may conduct business through a sole proprietorship. So what can a band do? A band can form a partnership.
What exactly is a partnership? A partnership, generally speaking, exists when two or more persons conduct business together. So all you need is evidence of two or more people operating a business. You do not need to draft a partnership agreement to have a partnership, although you should have an agreement in place to protect everyone’s interests. Each person who participates in the business is called a partner, and each partner is considered to own an equal share in the business unless specified to the contrary in the partnership agreement. Thus, in the case of a band, each band member would be a partner in the partnership.
Generally, there are two kinds of partnerships – general partnerships and limited partnerships. There are also variations of limited partnerships, such as limited liability partnerships (LLPs) and, believe it or not, limited liability limited partnerships (LLLPs), but I will not be discussing those in this article. A general partnership is the most basic kind of partnership, and is just like a sole proprietorship except here you have more than one owner. Unfortunately, the same risk of being of sole proprietor is present in a general partnership – that each partner is fully liable for the debts, obligations and actions of the partnership. In other words, just like a sole proprietor, a partner in a general partnership has unlimited personal liability. Moreover, a partner can also be liable for the actions not only taken by the partnership but by the other partners as well, and a party seeking to sue the partnership can go after the partners individually or as a group. This is called “joint and several” liability and can be a real killer. By contrast, a limited partnership exists where you have at least one partner serving as the general partner (and thereby bearing the brunt of the risk in the event of liability) and the other partners are “limited partners,” meaning that their risk is limited only to their own investment in the partnership. While this is more advantageous than the general partnership, bands cannot form limited partnerships because in order to be a limited partner you cannot be active in the business (and have no say in management or control), and bands by definition are active in the business. So limited partnerships are generally not available to bands, but they can be available to individual artists who need investors who are willing to serve as silent partners (and therefore qualify as limited partners).
Through the partnership, which is treated as a separate entity from the band for non-tax purposes, the band conducts its business (e.g., by entering into agreements with other parties, for example, with respect to booking gigs and licensing songs) and collects any income earned, offset by any losses or deductions. For tax purposes, however, the partnership is usually treated as a “flow-through” entity and what that basically means is that all tax items earned or incurred by the partnership flow through to the partners to be reported in the partners’ individual tax returns. In other words, the partnership is not treated as a separate entity for tax purposes (when we discuss corporations, you will see that certain corporations are treated as separate entities and must pay taxes). The partnership files an informational return with the IRS through Form 1065, but that is for informational purposes only. The partnership itself does not pay any taxes; only the partners do.
Come tax filing time, each band member receives what is called a Schedule K-1, summarizing his or her ratable share (also referred to as the “distributive share”) of partnership income and losses based on his or her ownership percentage. For example, assume you have 5 bandmates forming a partnership. Assuming each band member owns an equal percentage in the partnership, each member would own 20% and therefore be required to report for tax purposes 20% of the partnership’s income and losses in his or her own tax return. So if a partnership has $10,000 of net income, then each partner would be required to pay taxes on $2,000. This is a key concept. What you need to know is that a partner must pay taxes on his or her distributive share even if the partnership does not distribute that partner’s share of the partnership’s net income to the partner. Put another way, if you are a partner, you must pay taxes on your share even if you decide to leave that money invested in the partnership. Again, that is because the partners themselves, rather than the partnership, are required to pay taxes. So you want to make sure the partnership distributes to you sufficient money to cover your tax hit.
You do not need to do much to set up a general partnership. You may need to file some kind of certificate of formation, depending on where you live, and may need to pay a small filing fee. You should also draft a partnership agreement addressing such issues as the business purpose of the partnership, the partnership’s term in which it will exist, the terms and conditions of ownership (including what happens if someone dies or if new partners want to buy into the business), how the partnership will conduct business and how profits will be distributed. If you do not have an agreement, then the partnership will be governed by the law as stated in the Uniform Partnership Act. To avoid unintended consequences, it is highly recommended that you draft an agreement with the help of an attorney.
Partnerships can be advantageous for a few reasons. They are usually easier and cheaper to set up than corporations, for example. They also require less formality (i.e., no need for a board of directors, annual meetings or corporate minutes). Most importantly, they permit a high degree of flexibility in setting up the economic arrangement between the partners. Ownership does not have to be equal amongst the partners, and profits (or losses) do not always have to be distributed in accordance with ownership percentages. The tax rules addressing these issues are very complex and can be very tricky, so please make sure you consult an accountant or tax lawyer when setting up your partnership.
As stated above, the biggest disadvantage in setting up a general partnership is the unlimited personal liability risk (including joint and several liability). While this risk can be mitigated by purchasing the proper insurance, conducting a general partnership is not recommended. There are other types of business vehicles available, such as limited liability companies (LLCs), S corporations and C corporations, which will be discussed in subsequent blogs. In particular, LLCs and S corporations are very popular alternatives, but it was important here to begin the discussion of partnerships since these issues will come up when discussing other business vehicles. In addition, despite the obvious risks, some bands may still opt for conducting business as a general partnership due to the relative ease and low expense of setting it up.
Next topic: C Corporations
Music Business Weekly Wrap-Up
If you’ve been too hard working on your music to keep up with the link goodness, here are some highlights from this week in music news and artist advice:
Artists House Music:
- I suggest following anyone/everyone I’m following for good music biz convo: http://twitter.com/artistshouse/following
Music News:
- We7 Response to News about Google Music http://ow.ly/vW6S
- Spotify Premium Bundled With Android Phone http://ow.ly/vW5a
- MySpace Music Gets A Major Upgrade http://ow.ly/vVZs
- Here’s some info on the Google music deal if you haven’t seen it yet: http://is.gd/4vVey
- YouTube’s Bandwidth Bill Is Zero. Welcome to the New Net http://ow.ly/vbt6
Artist Advice, Thought, Opinion:
- Inference is the Difference: Gaining Insight from Music Data Analytics http://is.gd/4Bx4c
- Minds for the Future: Why Digital Immersion Matters http://ow.ly/vbH2
- Create Your Own Gig Part 2 http://ow.ly/wdcq
- In Defense Of 1,000 True Fans - Part I - The Mountain Goats http://ow.ly/vbtM
- Preparing for the Recording Studio http://ow.ly/vW3N from @musicianwages
- GREAT 5-minute talk about how sound affects us. Please watch: http://bit.ly/1SgBSf
- Dave Kusek: Music Industry - Change or Die http://ow.ly/wday
- Can Music Learn from Comic Con? http://ow.ly/vW2O
- Ideas I like by Martin Atkins http://is.gd/4vWkq
- Arts, Culture, and Community Economic Development: Live from GIA: Day II http://ow.ly/vW2y
- The Declaration of Independents: http://is.gd/4vTVT
- The Future is Social, Not Search, Facebook COO Says http://ow.ly/vW4A
Music Business Weekly Wrap-Up
In case you’ve been too busy out in the field working on your music career, here are some highlights from this week in music news and artist advice:
Artists House Music:
- We’ve launched a Facebook fan page! Details: www.bit.ly/2Umbn8 (be sure to follow the badge at the end of the post to become a fan)
- Reflections on the 2009 Future of Music Policy Summit http://ow.ly/ucS0 from George Howard
Music Business News:
- Indie And D.I.Y. Music Coming Soon To Rock Band http://ow.ly/uQwZ
- Senate Judiciary Committee Approves RIAA Bailout Radio Tax http://ff.im/-9X46s
- MOG Readies Premium Music Streaming: The rush to beat Spotify to the US market continues with .. http://bit.ly/cpZKo
- Peer-to-Peer Passé, Report Finds http://ow.ly/ucT9
- EMI Drops Suit Against Grooveshark Music Service, Licenses It Instead http://ow.ly/ucSO
Artist Advice, Thought, Opinion:
- How Derek Sivers (CDBaby) knew he was done with his company: http://is.gd/4pBFt
- The Lyric Holy Trinity: Writing a Breakthrough Lyric by Wayne Cohen http://ow.ly/uQxR
- What do you guys think of this? The Lottery Model, The Free Culture Model, The Click Control Model http://ow.ly/uQxG
- The ‘Unofficial’ Hypebot Reading List http://ow.ly/uQxd
- When you have data you have power http://ow.ly/ucwA
- Nine Lessons From Next Big Nashville http://ow.ly/ucmm
- Topspin: A Data-Driven Artist and Fan Perspective http://ow.ly/tPEP
Hope you all had a fantastic weekend - I hope to see a lot of you again at this Tuesday’s online chat - more details to follow!
Changes to Artists House's Facebook Presence
As many of you know, Artists House’s Facebook presence currently consists of a traditional user profile and a group. However, we have decided to add another page into the mix: an Artists House fan page. And as Andrew wisely pointed out, the undertaking of driving the 2,300 + people attracted by the Artists House user profile and group to a new Facebook destination can be turned into a learning experience for the Artists House community.
To that end, this entry will cover our reasons for launching a fan page and the advantages/disadvantages of Facebook’s fan pages as they relate to artists. Follow-up entries will cover our strategy for driving our current Facebook friends/group members to the new destination and whether or not we feel that completely shutting down our old Facebook pages and solely using the new fan page would be wise.
Artists House initially opted to go with a traditional profile page rather than a fan page because Facebook’s old fan pages would have served little purpose in helping us achieve the goal of our social media campaign: to bring an interactive aspect to Artists House, thereby keeping the site from solely remaining a “broadcast”. Static and essentially acting as “billboards” (a la MySpace profiles), the old Facebook fan pages, while offering some benefits, were simply not the best option for reaching this goal.
Thankfully, Facebook revamped its fan pages this year. The new fan pages still offer the benefits of the old fan pages, but they are now much more “social”. With this in mind, our reasons for beginning the transition to a fan page are as follows:
— The new fan pages and traditional user profiles now share many similar aspects, allowing for more social actions than the old fan pages did. For example, fan page status updates now appear in the Facebook news feeds of the page’s fans. Furthermore, a fan page’s administrators can now also choose to publish other content (photos, videos, etc.) to the page’s wall, making it appear in the news feeds of fans.
— Unlike a traditional user profile that caps a user’s number of friends at 5,000, a fan page imposes no limit on the number of people that can become fans.
— By using a fan page instead of a traditional user profile, you do not have to deal with the hassle of sifting through the inevitable onslaught of group invites, events invites, and page suggestions that go hand in hand with having a large number of friends on a traditional user profile. Furthermore, you don’t have to manually accept friend requests with a fan page; people can automatically become fans.
— Unlike a group that no longer allows you to send out mass messages to members after 5,000 members have been exceeded, a fan page allows you to send out mass updates to a limitless number of fans.
— Rather than only allowing you to send mass messages to all fans (like the old fan pages did), the new fan pages also give you the option to send geographically and/or demographically targeted messages to fans by country, state/province, city, sex, and/or age.
Note: This is a particularly useful feature for touring artists because it allows them to send out messages announcing a tour to all of their Facebook fans and to then follow up these mass messages with region-specific messages closer to each date. By doing so, they can send reminders about each specific date to fans in the surrounding areas without flooding the inboxes of fans for whom this information would not be relevant.
— The new fan pages have a feature called “Insights Tool”. This is an analytics tool that gives page administrators information on how fans are interacting with their pages and on fan demographics. You can learn more about the “Insights” feature here: www.insidefacebook.com/2009/05/05/facebook-upgrading-insights-metrics-dashboard-for-page-managers-tonight
— Fan pages can have their own discussion boards, allowing you to consolidate your Facebook presence since there’s no need to have a separate group for a discussion board.
— You have the option to advertise a fan page with Facebook ads.
Sounds like opting to solely use a fan page is a no-brainer, right? Well, even with all of these benefits, fans pages are not without their flaws:
— Presently, Facebook does not allow you to change the name of your fan page; you would need to start a new page from scratch. (Clearly, this is a major negative for bands or companies who change their names after having attracted a large number of fans to their original pages.)
— Administrators cannot view the profiles of their page’s fans. (There’s always value in being able to view the profiles of your most active fans and use what you find to create an outline of your target audience.)
Even so, it’s likely that Facebook will eventually fix some of these issues. Regardless, it’s looking like the pros of fan pages outweigh the cons, but we will continue to keep our original pages active until we have some tangible results to examine; stay tuned for the future blog entries detailing our findings.
In the meantime, we hope to see you all connect with us on Facebook through the new fan page. This badge will bring you directly to it:
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