Artists House Music

katieohalloran
Nov-04-2009 2:00am

AH Vault: Get a Job in Music Publishing!

For many of us pursuing a career on the business side of music, it wasn’t long ago that a position at a record label was the lone objective. This mindset may have been reasonable in the days of yore — back when the idea of a five-figure sales week being enough to regularly land the top spot on the Billboard 200 chart was almost laughable — but as the paradigm of the music industry evolves, so to must our mindsets. This is not to suggest that you should abandon the idea of working at a label; in spite of their current troubles, labels will eventually reinvent themselves, and there are labels out there now that are innovating and that can offer rewarding career opportunities. However, the industry also encompasses more thriving areas than ever before, and the types of careers spanning the business have never been so varied. By limiting your aspirations to a label position alone, you could miss out on a career path that you’re even better suited for.

Out of these thriving areas, publishing has been receiving most of the spotlight. In his interview with Billboard.biz, “Big” Jon Platt (now President of North American Creative at EMI Music Publishing), compares the potential for career longevity at publishing companies vs. record labels. He paints the publishing world as a place where executives are afforded more time to grow within companies, some staying with the same publisher for 15 years — a feat that’s rare to find within a record label. Furthermore, for those who want to play major roles in artist development, publishing is a top spot to be. While labels have understandably been trying to minimize their risk by targeting artists who are already as “developed” as possible, publishers have taken on greater roles as nurturers of talent. Had it not been for publishing companies and this openness to stick with new acts through the sometimes protracted development process, some of today’s biggest artists may still be unknown. Taylor Swift, for example, got her start by honing her songwriting abilities under the guidance of Arthur Buenahora at Sony/ATV Music Publishing before being offered her record deal. And in this Reuters article, Keri Hilson speak about how having first developed as a songwriter with Universal Music Publishing prepared her for the launch of her career as a solo artist this year after signing with Interscope Records.

So, how does one go about entering the publishing industry? The Artists House vault can offer some insight.

In addition to our video interview catalog, ArtistsHouseMusic.org offers a selection of articles and text-based interviews, and the list includes a comprehensive interview that Mike King (@atomzooey) did with Eric Beall on this very topic.

Beall began his tenure in the industry as a songwriter, penning songs for The Jacksons and Diana Ross (among others) and later transitioned to the business end of things, holding senior Creative positions at Zomba Music Publishing, Jive Records, and Sony/ATV Music Publishing. He is the author of “Making Music Make Money” (a must-read for anyone who wants to learn the ins and outs of publishing) and “The Billboard Guide to Writing and Producing Songs that Sell”. Currently, he is an A&R for Shapiro, Bernstein & Co and an instructor of the Berklee College of Music’s online course, Music Publishing 101, which he also authored.

In the interview, Eric discusses some of the ways people can get into the publishing industry, the positions available, the growth publishing has been experiencing, the amount of jobs available, and the best ways to prepare for a job in publishing. The full interview can be found here: Get a Job in Music Publishing!

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andrewsgoodrich
Nov-02-2009 6:00am

Atlanta Symphony Orchestra: Jennifer Jefferson

We’re in the process of uploading some new videos from various interviews we held with members (both musicians and staff) of the Atlanta Symphony Orchestra. I think, especially since this is an (often) underrepresented part of the music business, these interviews will be helpful for all of you, whether or not you are involved with this area. So much of the hype of music marketing/trends is only specific to ‘popular’ music, and really there is so much more to be said for the rest of the music community that doesn’t concern what Trent Reznor is currently ranting about.

This first interview, Jennifer Jefferson, Interactive Media Manager, talks about her job as media manager, how the state of the music industry affects her job, and the importance of new media.

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andrewsgoodrich
Nov-01-2009 4:35pm

Music Business Weekly Wrapup

In case you missed anything, here are some highlights from this week in music news and artist advice:

Artists House Music:

  • Social Media Club Chicago Panel Discussion October 2009 http://ow.ly/xJg7
  • Seth Godin on blogging and social networking: http://is.gd/4Hn5y on the Artists House blog
  • Interview w Michael Walbert, co-founder of @SMKA. Great entrepreneurial advice http://is.gd/4Gb7u
  • It seems like Facebook groups are where fans and conversation go to die. Am I wrong?
  • When you and your fans’ stories become intertwined, you’re on the right path.
  • Instead of DIY, think more along the lines of Do-It-Ourselves. You don’t need the budget, but you still need the right TEAM of people.

Music Business News:

  • Lala.com co-founder on the Google music search: “What’s happening here is the most frictionless thing since Apple and iTunes.”
  • Video From Google Music Search Announcement http://ow.ly/xnsm
  • Live Nation Opens Web Platform To Artists & Fans http://ow.ly/xns0
  • This is it: See LaLa’s New iPhone App In Action: More at TechCrunch…. http://bit.ly/47Jn1T
  • Apparently over 10 million people streamed the U2 gig live via YouTube the other day. Pretty significant numbers…
  • @TuneCore Does $30 Million in Music Sales in 2009: http://is.gd/4EEUU
  • Hey folks, check out the @cashmusic public fundraiser - support the people who support the music community at large - http://cashmusic.org

Advice/Thought/Opinion:

I’ll be looking to put together some good music twitter lists (might take awhile sorting through our nearly 21k (thank you!) followers). If you have suggestions, I’d love to hear em!

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andrewsgoodrich
Oct-30-2009 3:46pm

Social Media Club Chicago Panel Discussion, October 2009

We filmed this panel discussion on social media in Chicago earlier this month - I wanted to share it with you because you all indicated in our recent poll that social media was one of the areas you were most interested in getting more information on.

The Social Media Club Chicago is a chapter of the national SMC organization. SMC Chicago is the fastest growing networking group in the Chicagoland area. The group started in October 2008 and already has over 1300 members in Chicago. SMC focuses on educating businesses and individuals through discussions and workshops about how to use social media, while bringing people together. They meet once a month in Chicago at various locations, and it is free to join.

After watching this video, you should do some Googling and find out if there are similar clubs or meet-ups in your own local area. Nothing brings the fullness of social media value to light more than connecting online with offline relationships.

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andrewsgoodrich
Oct-29-2009 6:00am

Seth Godin on Blogging and Social Networking

Believe it or not, there are still some artists and musicians out there who have not opened their minds to the possibilities of blogging and social networking. Perhaps it feels a bit too much like marketing, or it’s another thing to add to an already long to-do list. A lot of the musicians I interact with ARE involved in blogging or social network, but they aren’t quite sure why. They only know that they should.

In the following two videos I stumbled across, Seth Godin pretty much nails it and gives it to ya straight:

“Networking is always important when it’s real, and it’s always a useless distraction when it’s fake.”

I will testify: it IS incredible hard to not be seduced by the numbers. But I will also testify that it IS incredibly worthwhile to avoid the seduction and build real relationships (NOT transactional ones) which you will be able to call upon in the future.

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andrewsgoodrich
Oct-28-2009 3:11pm

New Video: Michael Walbert of SMKA Productions

We just uploaded a new video to the Artists House video database: an interview with Michael Walbert, co-founder and manager of SMKA Productions. Michael has taken his love of hip-hop and materialized it in his company. This video is ripe with some good entrepreneurial advice and ideas. In this day and age, all artists NEED to be thinking of themselves as entrepreneurs (because you ARE, whether you like it or not!). Embrace the spirit and together our little community will build the new music business.

You can find out more about SMKA at http://thesmkaexperience.com . They are also on twitter (@smka) and Facebook.

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